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Three roles PRs get mistaken for

Okay, this has got to be the most mischievous post from FP Comms to date. But what is life if we don’t live a little dangerously.

Here are three roles PRs get mistaken for:

Administrators and Personal Assistance – Clients tend to want to dump admin responsibilities on their PR agency and Account Manager. That is a very costly use of our time and can often lead to resentment on both sides.

Therapists – PR is a very intimate relationship, and more often than not they share some of their most personal stories with their Account Manager at the agency.

Sales Executives – PR, Marketing and Sales are cousins. We may have the same grandparents, but we are all individual and serve a different purpose for a business.

At this stage, I could share the things clients should do, but I suggest you read a few of our other posts.

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