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The pillars of building a solid business – Looking at PERSISTENCE

Persistence –  a 1540s, from Middle French persistance, from persistant “lasting, enduring, permanent,” from Latin persistentem (nominative persistens), present participle of persistere (see persist). Often spelled persistance 16c. Related: Persistency.

Persistence is one of those many multifaceted words which are often misconstrued as something annoying, or negative.  However, underpinning PERSISTENCE is DISCIPLINE.

One of the areas of concern for entrepreneurs is burnout and loss of focus and basically exhaustion. Yet, when you employ discipline within your workflow, you can stay focused on accomplishing your goals, even if they are more challenging.

There is a quote:

“No discipline seems pleasant at the time, but painful. Later on, however, it produces a harvest of success and peace for those who have been trained by it.”

Discipline involves having a plan, a goal, and a vision. Control is also the trait which allows persistence to pull or push you forward, in time of trials and tribulations, because your overall goal is usually more significant than the immediate gratification and you recognise that it is a key to unlocking success.

Updated from 2018 post.

4 Responses so far.

  1. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get several e-mails with the same
    comment. Is there any way you can remove me from that service?

    Appreciate it!

    • FP Comms says:

      Hi Nicolialia, I believe that you are the only one who has control of your settings. I appreciate your feedback and will add this to the list of things to look into as we grow the blog.

  2. Dayna Byfield says:

    Thank you Nicola for this thoughtful post. Totally agree that this is an area all entrepreneurs are affected by. I especially liked that ‘persistence is underpinned by discipline’ is never quite looked at it like that before!

    • FP Comms says:

      Thank you Dayna. Persistence is a tool many people underestimate. I recall receiving a response from The Black Farmer and he mentioned that he admired my persistence and that was the reason he helped me. There is a fine line between persistence/perseverance and stalking/hounding a person. But with skill and respect, you can engage most people to help you achieve your goals.

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