What is Micro-Influencer?
A Micro-Influencer is a social media curator of content for a platform or platforms of choice, who have accumulated several followers numbering up to 10,000 and 100,000, who can create a movement or motivate a group of people, mobilising them towards a goal.
The State of Influencer Marketing wrote a 2018 report about working with Influencers. And although there are definitely different trends and behaviours across the globe, there are particular ethics that remain true across marketing and communication platforms for Influencers.
Here are ten reasons why working with micro-influencers is beneficial for your business.
- Micro-Influencers have a more intimate connection with their followers. They are more likely to be able to resonate with their audience better
- Micro-Influencers have greater flexibility to respond to their direct messages and comments personally.
- Micro-Influencers have can a healthy amount of influence online as offline.
- Micro-Influencers are the early adopters and promoters of up-coming trends and behaviours and therefore are the respected outliers of a movement.
- Micro-Influencers receive a good 5 to 7% return on investment in regards to likes and comments to a relevant post or campaign.
- Micro-Influencers have a reputation of authenticity that ‘more significant’ Influencers can often lose as they grow their following.
- Micro-Influencers usually have a grassroots approach to their subject of interests and are likely to be more accessible on and offline.
- Working with micro-influencers can be seen as more of an investment than a purchase. Working with micro-influencers as they are growing, can be like purchasing stocks before they become released on the stock market.
- Micro-Influencers audience is 80% organic growth. Many people get tempted by purchasing followers. However, it is self-evident to see the difference between an authentic audience and not. Their reach goes beyond their platform of choice.
- Micro-Influencers are contactable directly. Most micro-influencers do not have a manager, and as such, you can negotiate fees directly.
Have you ever worked with a micro-influencer? What was your experience?