A number of the staff that work for FP Comms enjoy the US TV drama Scandal and the lead character Olivia Pope runs a ‘Fixer’ Firm. The agency hones in on their client’s needs and gets to the SOLUTION at any cost.
The question to ask your client is always
What do you want to achieve?
Are you building a business as a legacy? Are you building a business just to make money? Are you building a business to sell? Are you building a business to float on the stock market? What is the goal of your business?
It is every client’s responsibility to be clear, concise and confident about what they want to achieve. When a client has a clear vision and objective in mind, a marketing company will and should fight tooth and nail to help the client achieve that goal.
For us, the most valuable clients know clearly what they want for their business. They have a vision, idea and a goal. They like innovation and are never afraid of challenges.
As a company, we fight tooth and nail for clients like that. We love the challenge of towering and being heard above the visual and social noise in the press and media; so that we can help them connect with their consumer and customers.
Our final thought.
There is something to be said about being a warrior for our craft, it allows us the mental space to push the boundaries and think further afield.