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Category Archives: Influencers

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Stop Faking Your Small Business Personality

“Be yourself, everyone else is already taken” Oscar Wilde wasn’t talking about small business personalities when he wrote that, but he could have been. I see many small business owners and micro-entrepreneurs starting out by looking at their competitors and trying to do the same things that they do – in exactly the same way. […]

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Ten reasons why working with micro-influencers is good for your business.

What is Micro-Influencer? A Micro-Influencer is a social media curator of content for a platform or platforms of choice, who have accumulated several followers numbering up to 10,000 and 100,000, who can create a movement or motivate a group of people, mobilising them towards a goal. The State of Influencer Marketing wrote a 2018 report […]

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4 Simple Ways to Use Podcasting to Grow Your Brand & Increase Your Reach by Lillian Ogbogoh

Right now you can’t go anywhere without someone mentioning one or two they are listening to, even giant media corporations are jumping on the bandwagon. I am talking about podcasting! You probably have the favourites that you are currently listening to or maybe you are just getting into them. The fact of the matter is […]

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No-One Wants Your Newsletter

“Join Our Mailing List”, “Sign Up For Our Newsletter”. Really?! Is that going to make you want to sign up? It’s not working on me. Having a sign up button or link on your website is good, and ideally you want to have it nice and clear on every single page, but in these days […]

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