Humour MUST come from within the brand!!!
Humour has been at the heart of so many advertising campaigns, to the point where it has become a trend. Brands try so hard to be funny in order to entertain their audience, that their marketing message gets lost in the process. To convey humour within your advertising campaign you need to find humour within […]
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Womanhood: the day you choose to have it all.
I have always believed that I could have it all. I still do. For me, it was important that my life should reflect my ambition, determination and drive. I knew that I wanted to know what my kids would look like. I knew that I wanted to run my own company. I knew that I […]
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How do great leaders think?
I know many of us would contemplate the actions of the homeless guy as high risk. His actions could be misconstrued as something other than kindness. However, the homeless guy obviously could not just stand by and watch this child remain cold and shivering for much longer. Therefore, he took action and provided what he […]
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PR straight talk – I don’t have the time …..
So how do you make it happen? How do you achieve the PR success you want. Well, the first thing is to take a deep breath. You are working hard, and you should give yourself a chance. PR is not your skill set, any more than being a surgeon is mine – it takes training […]
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