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Category Archives: Entrepreneurship

How much does it really cost to do a pop-up?

Businesses are always seeking ways to increase their profile, sales and brand collateral. One of the many tools within the marketing arsenal is the Pop-up. The pop-up is best categorised as a “temporary retail experience, within a selected utilised environment, usually within a high footfall location, of an unusual, underutilised or/and alternative location’. Pop-ups are […]

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The power and benefits of entering business awards

Entering and winning awards are more than just a pat on the back or an excuse to get a new trophy, they have a significant role to play in the growth of your business. Here are 5 reasons why you should enter business awards:  There can be a tangible monetary reward – Although money is not […]

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