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The insanity of bad business – Mental Health Awareness


There are numerous books and films dedicated to helping entrepreneurs learn and build businesses. However, we have noticed that the recommendations from the experts are all usually the same and they fit in the same category of: Male, Caucasian and usually over 30

Is this a problem?
‘There is a saying the definition of insanity is doing the same thing over and over again and expecting a different result’

In a society where mental health issues are on the increase, unequal and unfair pay is at the forefront of people’s minds, increased workplace stress is crippling our health service, it is time to look beyond the ‘norm‘ for our solutions.

So although learning and education can come from a variety of sources; the narrative from  Male, Caucasian and over 30, is not reflective of the world and society within which we live and therefore it is imperative to expand our collective knowledge the experiences of some many from across the globe.

What is the solution?

In a time when the voice of women is increasingly impacting today’s society in a direct and monumental way, when millennials are claiming their share of the world economy and cultural groups are reclaiming their identity and heritage in every sector, the growth of entrepreneurship is experienced and communicated by more than a limited demographic.

  • What makes a successful entrepreneur?
  • Their positive impact on society
  • Experience over theory

Here are seven of my recommendations:

  1. Becoming – Michelle Obama
  2. Lean in – Sheryl Sandberg
  3. Year of Yes – Shonda Rhimes
  4. Black Privilege – Charlamagne tha god
  5. The Alchemist – Paulo Coelho
  6. Thrive – Arianna Huffington
  7.  Read your own diary or journal

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