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Q: How do I manage to attract journalists to write and promote my service and products?

A: Attracting the correct journalists takes time, patience and effective communication

Q: How many pieces of coverage can I expect in one month?

A: We can never guarantee that you will be featured within a publication, as editorial control is down to the editor.

There are occasions when a journalist could decide that they are unable to include you in a story. This could be due to; not being suitable for the story, to too many responses. At FP Comms on average we anticipate 3 to 5 pitches per month, this can reap results of between two piece of coverage per month - over a 12 month period. If we are working on a specific campaign then coverage can vary dramatically from between 10 – 20 pieces of coverage per month.

Q: What is the difference between a PR opportunity and a result?

A: A PR opportunity: is a suitable request or interview, you have completed.

The result: is the successful coverage achieved, which you can see and share online, read in print or hear/see on radio, TV.

Q: Do I have to communicate with the journalists?

A: At FP Comms, we help our clients prepare for their interviews. However, there are times when a written response is needed; in those instances, we send the questions to the client to complete. Once the client has responded, we check and amend as appropriate. If however, the client does not have the time to respond to the journalist’s questions, we have writers available (at an additional fee) to complete the questions and return to the client for sign off.

Q: Do I have to communicate with the journalists?

A: At FP Comms, we help our clients prepare for their interviews. However, there are times when a written response is needed; in those instances, we send the questions to the client to complete. Once the client has responded, we check and amend as appropriate. If however, the client does not have the time to respond to the journalist’s questions, we have writers available (at an additional fee) to complete the questions and return to the client for sign off.

Q: How long does it take between speaking to a journalist and seeing the results?

A: When our clients are fortunate to be included in a publication, the response time of publication can be between a few hours to months. The longest wait time we have seen between the interview and coverage has been 6 months. The length of time can be determined by so many factors, from: the communication platform used (print, radio, TV) to editorial control. The news cycle can also have a determining factor. If something more important comes along, then our client’s story maybe pushed back.

Q: How long does it take to achieve mainstream coverage?

A: Mainstream coverage can often take 12 to 18 months to achieve on average/ on a consistent basis. PR is all about building reputation with the journalists and with their audience.
However, we can build those relationships through working with and connecting with Bloggers, Vloggers, Influencers, news platforms, trade press, local press and periodicals to:

  • Increase our client’s profile
  • Connect with client’s audience
  • Build the SEO of our client’s business
  • Attract the mainstream press

Q: What makes a perfect client for PR?

A: Patience, tenacity and focus. Understanding what it takes time for a journalist to research, write and achieve editorial approval for a story to be published. Clients, feel that it is a five minute thing. NO. It can take weeks and even months for a story to go live. Also, we have seen that the tenacity of clients who embrace interviews and consistently tell their story as many times as it is necessary are the most successful. To connect with and engage their customer base.

Finally, many businesses have the urge to share everything. This can be confusing to the journalist and the reader. Stay focused on one topic at a time within any single interview.

Privacy Policy

The essence of our privacy policy
“we would like you to note, that as FP Comms’ main goal is to promote a more ethical, sustainable and fairer economy, we aim to ensure that as a user you enjoy and appreciate the humanity within our business and know that we will do all that we can to hold your trust with your information and not abuse that trust.”

This privacy policy applies between you, the User of this Website and Footprints Communication Ltd (trading as FP Comms), the owner and provider of this Website. Footprints Communication Ltd takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this privacy policy very carefully.

However, we would like you to note, that as FP Comms’ main goal is to promote a more ethical, sustainable and fairer economy, we aim to ensure that as a user you enjoy and appreciate the humanity within our business and know that we will do all that we can to hold your trust with your information and not abuse that trust.

Definitions and Interpretation

  • In this privacy policy, the following definitions are used:
  • Data collectively all information that you submit to Footprints Communication Ltd ) trading as FP Comms via the website. This definition incorporates, where applicable, the definitions provided in the Data Protection Act 1998;
  • Footprints Communication Ltd (trading as FP Comms), a company incorporated in England and Wales with registered number 08079371 whose registered office is at 207 Cranbrook Road, Ilford, Essex, IG1 4TD
  • User or you - Any third party that accesses the website and is not either (i) employed by FP Comms and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to FP Comms and accessing the Website in connection with the provision of such services; and

Domains, website and platforms

The website that you are currently using, www.fpcomms.co.uk, including, any sub-domains, blogs and communication platforms of this site unless expressly excluded by their own terms and conditions.

  • In this privacy policy, unless the context requires a different interpretation:
  • the singular includes the plural and vice versa;
  • references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
  • a reference to a person includes firms, companies, government entities, trusts and partnerships;
  • “including” is understood to mean “including without limitation”;
  • reference to any statutory provision includes any modification or amendment of it;
  • the headings and sub-headings do not form part of this privacy policy.

The scope of this Privacy Policy

This privacy policy applies only to the actions of FP Comms and Users with respect to this website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

Data collected

  • We may collect the following data, which includes personal data, from you:
  • Name
  • Contact Information such as email addresses and telephone numbers; and specific information pertaining to an event, topic or skill
  • in each case, in accordance with FP Comm’s privacy policy.

Our use of data

  • For purposes of the Data Protection Act 1998, FP Comms is the “data controller”.
  • We will retain any Data you submit for 12 months.
  • Unless we are obliged or permitted by law to do so, and subject to any third party disclosures specifically set out in this policy, your Data will not be disclosed to third parties. This includes our affiliates and/or other companies within our group.
  • All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security see the clause below (Security).
  • Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
  • internal record keeping;
  • improvement of our products/services;
  • transmission by email of promotional materials that may be of interest to you;
  • contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website; in each case, in accordance with this privacy policy.

Third Party websites and services

  • FP Comms may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Website. The providers of such services have access to certain personal Data provided by Users of this Website.
  • Any Data used by such parties is used only to the extent required by them to perform the services that we request. Any use for other purposes is strictly prohibited. Furthermore, any Data that is processed by third parties will be processed within the terms of this privacy policy and in accordance with the Data Protection Act 1998.

Links to other websites

  • This website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes in business ownership and control

  • FP Comms may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of FP Comms Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
  • We may also disclose Data to a prospective purchaser of our business or any part of it.
  • In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Controlling use of your data

  • Wherever you are required to submit data, you will be given options to restrict our use of that data. This may include the following:
  • use of data for direct marketing purposes; and
  • sharing data with third parties.

The functionality of the website

  • To use all features and functions available on the website, you may be required to submit certain Data.

Accessing your own data

  • You have the right to ask for a copy of any of your personal Data held by Footprints Communication Ltd (where such Data is held) on payment of a small fee, which will not exceed £15.


  • Data security is of great importance to FP Comms and to protect your data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.
  • If password access is required for certain parts of the Website, you are responsible for keeping this password confidential.
  • We endeavour to do our best to protect your personal data. However, transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the Website.


  • You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
  • If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
  • Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
  • This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this Privacy Policy

  • Footprints Communication Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

You may contact FP Comms by email at marketing@fpcomms.co.uk
FP Comms’ Privacy Policy

Terms and Conditions

Welcome to FP Comms’ website. In continuing use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern FP Comms’ relationship with you in relation to our services, blog and this website.

If you disagree with any part of these terms and conditions, please do not hesitate to leave the site or not engage with our services.

All clients projects are subject to the below terms and conditions, so please make sure you're clear on how we work.


1.1 In these terms of business, the following words shall have the following meanings:

“Footprints Communication - trading as FP Comms” means “FP Comms”

"Client" means the company purchasing the Services.

"Services" means the services to be provided by FP Comms which are the subject of an order between FP Comms and the Client.


"Client" means the company purchasing the Services.

2.1 These Terms of Business are the only terms and conditions upon which FP Comms supplies the Services.

2.2 A signed order confirmation form, along with deposit payment is required to enable FP Comms to commence the initial order, with future invoicing terms agreed at the outset.

2.3. FP Comms reserves the right to refuse acceptance of an order.


3.1 FP Comms shall provide to the Client the Services; and perform the Services with a reasonable level of skill and care in accordance with a degree of skill, diligence, prudence and foresight which, as at the relevant time, would reasonably be expected from a skilled and experienced supplier of PR and/or social media services seeking in good faith to comply with its contractual obligations.

3.2 FP Comms shall without the agreement of the Client are entitled to make operational changes to the services that have no material adverse effect on the services.

3.3 FP Comms guarantees that the services supplied by it shall comply with the specification contained in each contract and in the absence of any such specification shall comply with FP Comms' appropriate specification.

3.4 FP Comms shall not be liable for any loss caused to Client's goods whilst in FP Comms' possession unless such loss may be caused by willful recklessness of FP Comms’ employees or agents in which case FP Comms shall account to the Client for any monies that it may receive under any insurance policy (FP Comms not being under any obligation to insure). FP Comms shall not be liable for samples, or products of the Client, which are sent to the Media, as part of PR activity.

3.5 Third party products supplied and/or sub sublicensed by FP Comms as part of the Services will be supplied in accordance with the relevant supplier's applicable terms. The Client agrees that it will at all times comply with the provisions of such standard terms.

3.6 In the event of a limited time scale for the provision of the Service, FP Comms will advise the client of a project completion date and will offer the client the opportunity to further continue the project for a further fee, if deemed extra hours would be beneficial.

3.7 With the supply of Public Relations services, FP Comms provides no guarantees as to the coverage to be gained for the Client, and cannot be liable for any content created by the media, with reference to the Client.


4.1 The Client acknowledges that FP Comms’ ability to provide the Services is dependent upon the full and prompt co-operation of the Client (which the Client agrees to provide) as well as the accuracy and completeness of any information and data the Client provides to FP Comms. Accordingly, the Client shall in a timely manner provide FP Comms with access to, and use of, all information, data and documentation reasonably required by FP Comms for the performance by FP Comms of its obligations under these Terms of Business.

4.2 The Client agrees to follow FP Comms’ reasonable instructions and procedures with respect to the Services. The Client agrees to provide FP Comms with all relevant information and images, in an acceptable format, as requested by FP Comms prior to project commencement.

4.3 FP Comms is under duty to ensure that any materials produced under a contract are legal, decent, honest and truthful. However, FP Comms may not be an expert in respect of the subject matter of the contract and therefore the Client is responsible for the accuracy, completeness and for all descriptive, technical or proprietary aspects of the services and shall indemnify FP Comms for any liability arising for a breach of this agreement.

4.4 FP Comms shall not be required to print any matter which in their opinion is or may be of an illegal or libelous nature or an infringement of the proprietary or other rights or any third party. FP Comms shall be indemnified by the customer in respect of any claims, costs and expenses arising out of any libelous matter or any infringement of copyright, patent, design of or any other proprietary or personal rights contained in any material printed for the customer. The indemnity shall extend to any amounts paid on a lawyer's advice in settlement of any claim.


5.1 FP Comms reserves the right to vary the price of the services by any amount attributable to:

5.1.1 An alteration to the service by reason of a variation in or lack of client's instructions;

5.1.2 Any variation of the rates of taxation or costs, third party changes or fluctuation in foreign exchange rates between the date of a contract and the date of delivery of the Service or completion of the payment.

5.2 Payments are required as per the agreed payment terms, for all PR & Marketing activity, irrespective of the publication date of media coverage.

5.3 If any payment is in arrears under any contract between FP Comms and the Client or if the Client becomes insolvent, or FP Comms has reason to believe that any payment is likely to be in arrears, or that the Client is likely to become insolvent FP Comms shall have the right without giving notice to the Client to suspend further delivery of the Services and under any contract any such payment any part thereof shall remain in arrears for seven days after written demand sent by FP Comms to the Client, FP Comms shall have the right to cancel any contract without prejudice to any rights and remedies to recover any monies then due and owing by the client.

5.4 Time for payment is of the essence.

5.5 In the case of invoices for third party services, payment for the services shall be made within 7 days of the date of invoice.

5.6 In the case of invoices for production services, payment for the services shall be made within 30 days of the date of invoice, unless otherwise specified on the signed order agreement.

5.7 Without prejudice to any other rights FP Comms may have, in the event of late payment of any sum due under these Terms of Business, FP Comms may charge interest to the Client on such sum at higher of the rate of three per cent per annum above the base lending rate from time to time of Bank of Scotland Plc (accruing daily), or of the rate of interest specified under the provisions of the Late Payment of Commercial Debts (Interest) Act 1998. Such interest will accrue from the day following that upon which payment was due until payment is made in full. In addition or in the alternative (at the option of FP Comms), FP Comms may suspend the provision of the Services and/or any part of them until such time as the payment is made.

5.8 If FP Comms takes any legal, or other steps, for the recovery of any overdue payment, then the reasonable costs of all such steps shall be payable by the Client upon demand.

5.9 FP Comms’guarantees contained in Clause 11 below shall not apply to any contracts unless the client has paid for the Services in full.

5.10 Except in the case of a customer who is not contracting in the course of a business nor holding himself out as doing so, FP Comms reserves the right to charge the amount of any value added tax payable whether or not included on the estimate or invoice

5:11 All invoices are subject to VAT, except where it is explicitly outlined and detailed.


6.1 Until the price and all sums owed by the Client to FP Comms arising from any goods or services supplied - is paid in full by the Client to FP Comms, the property in the Service including FP Comms copyright (if any) shall remain in FP Comms and the following conditions shall apply:

6.1.1 The Client (if FP Comms so requires) shall hold the Services on FP Comms' behalf and shall store it in such a way that it is clearly the property of FP Comms;

6.1.2 The Client hereby grants to FP Comms the right to enter upon the Clients land or buildings and agrees to procure a right of entry into anywhere else where the Services is stored, for purposes of repossessing the Services.


7.1 Subject to clause 13.1and 13.2 FP Comms shall not in any circumstances be liable to the Client in respect of any:

7.1.1 loss of profits; or

7.1.2 loss of contracts; or

7.1.3 loss of revenue or goodwill; or

7.1.4 type of special, indirect or consequential loss, business interruption or loss of or damage to business information or data whether in contract, tort (including but not limited to negligence) or otherwise and whether or not suffered as a result of an action brought by a third party, even if such loss was reasonably foreseeable or the Client had been advised at any time of the possibility of the Client incurring the same.

7.2 For the avoidance of doubt, FP Comms shall not be liable to the Client or be deemed to be in breach of these Terms of Business by reason of any delay in performing, or any failure to perform, any of its obligations under these Terms of Business, if the delay or failure was due to any cause beyond FP Comms' control, due to any instructions given by the Client or in any delay caused by the Client.

7.3 FP Comms shall not be responsible in contract or in tort (including, but not limited to, negligence) or otherwise for the unauthorised access to, or alteration, theft or destruction of emails, files, programs, or information of the Client by any person (other than FP Comms) through accident or by fraudulent means or devices where FP Comms has exercised that degree of skill, diligence, prudence and foresight which, as at the relevant time, would reasonably and ordinarily be expected from a skilled and experienced supplier of information technology services seeking in good faith to comply with its contractual obligations in providing the Services to prevent such activities.

7.4 FP Comms shall have no liability if Third Party Products breach, infringe or make unauthorised use of any third party rights, save to the extent that FP Comms knew, or should reasonably have known, of such infringement or unauthorised use at the time it sub-licensed such Third Party Products to the Client.

7.5 Save as expressly set out herein all conditions, warranties, terms and undertakings express or implied statutory or otherwise (including, without limitation, as to fitness for purpose or satisfactory quality) in respect of the Services or any products provided pursuant to the Services are hereby excluded except to the extent to which it is unlawful to exclude such liability.

7.6 Nothing in these Terms of Business shall confer any right or remedy upon the Client to which it would not otherwise be entitled.

7.7 The limitations and exclusions of liability in these Terms of Business shall survive termination of these Terms of Business.


8.1 The ownership of, and sole right to, any intellectual property right in any materials produced by FP Comms under any contract with the Client shall be vested absolutely in FP Comms from the outset, and FP Comms shall be at liberty to effect and secure protection thereof by registration in a Registry or otherwise as it sees fit.

8.2 If the parties agree, FP Comms may assign all or any intellectual property rights in such materials to the Client upon such terms as may be agreed but in no event before such times as all monies due under this contract between FP Comms and the Client are paid in full by the Client.

8.3 All rights in Third Party Products shall remain vested in the licensors thereof and the Client agrees to comply with the license terms relating to such software and/or services, where notified to the Client in writing.


9.1 Where a contract is for the provision of the Services over a period of time, a contract may be terminated by either party giving to the other one month's written notice PROVIDED ALWAYS that if the Client terminates the contract he shall:

9.1.1 pay immediately all outstanding sums due to FP Comms;

9.1.2 be responsible for all costs and expenses incurred by FP Comms in respect of any uncompleted Service and be liable for one month's fees, whether or not activity is required from FP Comms for the Client during this period;

9.1.3 accept and pay invoices from FP Comms calculated at the contract rate in respect of any Services completed or partly completed;

9.1.4 discharge any liability of FP Comms to third parties incurred in relation to any Services originally envisaged pursuant to the Client's initial instructions.

9.1.5 Provide any notice required or permitted under the terms of these Terms of Business or required by statute, law or regulation shall (unless otherwise provided) in writing marked for the attention of the Managing Director. Any notification to any other employee or officer of FP Comms shall not be effective.

9.1.6 Subject to the other provisions of this clause 5 these Terms of Business shall commence on the date of order.


10.1 The Client shall indemnify FP Comms in respect of all damage or injury occurring to any person, firm, company or property and against all actions, suits, claims, demands, charges or expenses in connection therewith for which FP Comms may become liable in respect of any breach of contract or in respect of the Services sold under any contract. In particular, it is stressed that the Client is responsible for all copy, slogans, words or methods supplied or suggested by it to FP Comms, and also such items approved by it after suggestion by FP Comms and therefore such indemnity shall extend to claims for copywriter or patent infringement, libel or other defamation.


11.1 No forbearance, delay or indulgence by either party in enforcing the provisions of these Terms of Business shall prejudice or restrict the rights of that party nor shall any waiver of its rights operate as a waiver of any subsequent breach and no right, power or remedy herein conferred upon or reserved for either party is exclusive of any other right, power or remedy available to that party and each such right, power or remedy shall be cumulative.


12.1 The Client shall not be entitled to set off or withhold any payments claimed or due to FP Comms under these Terms of Business or any other agreement between the parties.


13.1 Neither these Terms of Business nor the benefit of the Services may be assigned or transferred by the Client whether voluntarily or involuntarily or by operation of law, in whole or in part, to any party without the prior written consent of FP Comms. No such assignment by the Client howsoever occurring shall relieve the Client of its obligations hereunder.

13.2 FP Comms may assign all of its rights and obligations under this Agreement to a third party without prior consent of the Client, and the Client shall execute such documentation agreement as FP Comms may reasonably request in order to effectively document the transfer such rights and obligations.


14.1 All media releases and public announcements by either party relating to these Terms of Business or its subject matter, including promotional or marketing material, shall be co-ordinated with the other party and approved jointly by the party prior to release.

14.2 FP Comms shall not be held responsible for the use of such material as referred to in

14.1, by media, once information approved by the client has been submitted to the media.

14.3 When reactive PR is required, the Client agrees that FP Comms can act on the Client's behalf, if required, in line with the provision of services under these Terms of Business, based on information previously supplied by the Client and FP Comms' understanding of the Client's messages.


15.1 In the event that any or any part of these Terms of Business contained herein shall be determined by any competent authority to be invalid, unlawful, or unenforceable to any extent, such term, condition or provision shall to that extent be severed from the remaining terms and conditions of these Terms of Business which shall continue to be valid and enforceable to the fullest extent permitted by law.


16.1 A party who is not party to these Terms of Business has no right under the Contracts (Right of Third Parties) Act 1999 to enforce any term of these Terms of Business, but this does not affect any right or remedy of a third party that exists or is available apart from that Act.


17.1 FP Comms shall be under no liability if they shall be unable to carry out any provision of the contract for any reason beyond their control including (without limiting the foregoing) Act of God, legislation, war, fire, flood, drought, failure of power supply, lock-out, strike or other action taken by employees in contemplation or furtherance of a dispute or owing to any inability to procure materials required for the performance of the contract.


18.1 The parties hereby agree that these Terms of Business shall be construed in accordance with English law, and hereby submit to the exclusive jurisdiction of the English courts.


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Please ensure that you review our Terms and Conditions.

If you are interested in signing to any of our services, please contact us here to discuss your requirements.

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FP Comms, 207 Cranbrook Road, Ilford, Essex, IG1 4TD. VAT: GB 160 4368 23 www.fpcomms.co.uk