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Use your uniqueness to stand out in the crowd

Do you remember when Susan Boyle, strolled onto the Britain’s Got Talent stage and amazed the world with her voice?

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Did you recently see the singing Priest, providing his rendition of Hallelujah at the wedding of a couple?  Singing Priest

Why did these acts go viral? Why did these things make such an impact on quite literally the world?

The reason is simple AUTHENTICITY against a backdrop of a society of prejudice (with a small p).  Basically, they confronted what we consider our expectations with their real selves.

In business, we constantly ask the people behind the companies to tell us: What do they REALLY want the world to know about them/their company/ their brand? Initially, they will give you their ‘business plan’ response.  However, when we  dig slightly deeper we always get to the truth – and in reality they want to be seen.  However, they hide behind what they perceive to be their ‘difference’, ‘awkwardness’, their in-deficiencies for a reason not to do anything out of the ordinary.  We celebrate the difference, in fact we love the difference.

Basically, the lesson learnt is to use your uniqueness to stand out from the crowd, have a voice in the world and be different.

It is not always easy, but if it is an attribute authentically part of you, you could be just amazed at the impact your uniqueness could have in this world and the success you can achieve.

So live your vision, dream and passion, because of the authentic you deserves to shine. Be brave to use your voice, even when others doubt you.


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