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The pillars of building a solid business – Looking at PERSISTENCE

Persistence –  a 1540s, from Middle French persistance, from persistant “lasting, enduring, permanent,” from Latin persistentem (nominative persistens), present participle of persistere (see persist). Often spelled persistance 16c. Related: Persistency.

Persistence is one of those many multifaceted words which are often misconstrued as something annoying, or negative.  However, underpinning PERSISTENCE is DISCIPLINE.

One of the areas of concern for entrepreneurs is burnout and loss of focus and basically exhaustion.  However, when you employ discipline within your workflow, you have the ability to stay focused on accomplishing your goals, even if they are more challenging.

There is a quote:

‘No discipline seems pleasant at the time, but painful. Later on, however, it produces a harvest of success and peace for those who have been trained by it.’


Discipline involves having a plan, a goal, and a vision.   Discipline is also the trait which allows persistence to pull or push you forward, in time of trials and tribulations, because your overall goal is usually bigger than the immediate gratification and you recognise that it is a key to unlocking success.

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