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Tag Archives: Public Relations

PR straight talk – I don’t have the time …..

So how do you make it happen?  How do you achieve the PR success you want. Well, the first thing is to take a deep breath.  You are working hard, and you should give yourself a chance.  PR is not your skill set, any more than being a surgeon is mine – it takes training […]

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The Best Advice You Could Ever Get About Managing a PR Crisis

What is a ‘PR Crisis’? To use the term, PR Crisis can be both confusing and revealing because most of us will have differing views about what constitutes a crisis. That said, a ‘PR Crisis is a moment when the behaviour of a business does not fulfil the needs of the consumer, which can have […]

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Three roles PRs get mistaken for

Know what you are here to do and your boundaries.

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Seven things to expect from journalists.

You are a small or growing business.  As you contemplate your minuscule or challenging budget, debating, where your marketing spend should go?  You think about PR. Of course; MARKETING is a holistic process; a process which requires a significant number of skills and common sense.  However, communicating and promoting your business, Public Relations or PR is […]

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3 tips to help you achieve amazing PR coverage

There are many practical tips, do’s and don’ts to help you achieve good PR coverage: Do your research Do not send a long press release Personalise your communication to the journalist Send good images Be patient and the list goes on. However, there is another aspect of PR that people do not seriously take into […]

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