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Tag Archives: Marketing

Humour MUST come from within the brand!!!

Humour has been at the heart of so many advertising campaigns, to the point where it has become a trend. Brands try so hard to be funny in order to entertain their audience, that their marketing message gets lost in the process. To convey humour within your advertising campaign you need to find humour within […]

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Stop Faking Your Small Business Personality

“Be yourself, everyone else is already taken” Oscar Wilde wasn’t talking about small business personalities when he wrote that, but he could have been. I see many small business owners and micro-entrepreneurs starting out by looking at their competitors and trying to do the same things that they do – in exactly the same way. […]

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The Best Advice You Could Ever Get About Managing a PR Crisis

What is a ‘PR Crisis’? To use the term, PR Crisis can be both confusing and revealing because most of us will have differing views about what constitutes a crisis. That said, a ‘PR Crisis is a moment when the behaviour of a business does not fulfil the needs of the consumer, which can have […]

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3 Social Media Time-Saving Tips for Business Owners

“Time is money!” It’s a saying that you’ve probably heard over and over again, but have you ever actually thought about the meaning behind it? Constant Contact conducted a survey where we asked small business owners how much an hour of their day is worth, and it turned out to be a whopping £273! The astonishing […]

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The Marketing Experience by Aleyah Babb-Benjamin

I have chosen to use the word ‘experience’ in the title of this blog, because my two weeks here at FP Comms have been exactly that – and an enriching, insightful and pleasant one to say the least. Before even having arrived in the office, Nicola informed me that my two weeks interning here shall […]

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