Have you read Malcolm Gladwell’s book Outliers – The Story of Success? If you are serious about building a successful business, this book needs to be on your reading list.
The book Outliers; highlights and shares the stories of those individuals we know today to be the very successful people – Bill Gates and The Beatles to name a few. However, the theory has also proven true for people like Serena Williams, Beyonce, Gary Vaynerchuk and much more. One of the major keys to success is within the 10,000 hours of deliberate practice, training and honing of your skill, until the deliberate practice, translates into an intrinsic knowing and understanding of your craft.
In business, PR is one of those minefields that people shy away from, for a number of reasons, including: lack of understanding, fear of being misinterpreted, fear of being attacked, lack of patience …. and the list goes on.
THE OTHER KEY ELEMENTS
Before, providing 5 tips to help you build your business’ brand, there are other key elements you need to bear in mind:
- Your audience – are you connecting with the correct people?
- Timing – are you building your skillset before, after or during the time when the marketplace is ready for your product or service?
- Consistency – are you prepared to dedicate yourself the process of learning new skills?
- Growth – are you prepared to adjust and learn new techniques and apply new systems, to positively affect your progress and growth?
The process of building your 10,000 hours is cushioned within a body of attributes required to make the process useful and viable.
HOW TO BUILD YOUR 10,000 HOURS OF PR
To build a business brand, you need to Market and Promote yourself, consistently and, PR is one of those ways. PS: PR stands for PUBLIC RELATIONS
Here are 5 tips to get you started and to help you build your 10,000 hours:
- Find and contribute regularly to a platform with an established audience. There are local radio stations like East London Radio where you can become a regular contributor, or you can sponsor a slot. Reach out to local radio and ask about opportunities.
- Contact your local press. Many business owners are so keen to branch out to National and International platforms. However, connecting with local press helps to build your confidence, understanding about how the press works and also your voice in the press as well as reputation.
- Connect with Influencers. Bloggers and Vloggers are a great outlet for communicating and presenting your public message about your business.
- Networking. You know those networking events that allow your 1 mins to present your business? Do them. They help you hone your elevator pitch and also evaluate its effectiveness.
- Work and build your relationships with Journalists. Remember, everything is about relationships. Build your relationships with journalists, read as wide a range of their articles as possible.
Throughout the process of building your brand, over the 10,000 hours, you will begin to build an instinct for good and bad journalists, you will master the art of pitching your story, how to stay ‘on-message’, you will develop patience for the process and you will finally learn to trust yourself within the process.
These are 5 tips you will find useful and effective as you build your brand and business.
Finally, purchase Outliers by Malcolm Gladwell, it will inspire you.