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Category Archives: FP Copy

PR to your business niche and the mainstream will come running!

A few weeks ago, I read a Journolink article written about the power of being profiled and featured in niche and sector-specific publications.  This is a topic we have covered previously:  Bloggers and Brands Connecting with Influencers However, we want to modify this article written by Camilla Holroyd, Media Relations Manager at Journolink for you the FP Comms reader.  Because […]

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3 tips to help you achieve amazing PR coverage

There are many practical tips, do’s and don’ts to help you achieve good PR coverage: Do your research Do not send a long press release Personalise your communication to the journalist Send good images Be patient and the list goes on. However, there is another aspect of PR that people do not seriously take into […]

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The love hate relationship between PRs and Journalists

It is increasing perplexing to me about the love-hate relationship between PRs and Journalists. As an agency, we see ourselves more as a facilitator.  We ensure that our clients: Are picture ready Have their social media platforms on point and up-to-date Stay on topic and not try to always sell their products and service Are […]

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Integrity in business – Supporting fairpay in Journalism

Business and integrity, are not two words usually associated with each other.  However, as a society, we are required to strive to do and be better. As a growing company, we are determined to make decisions that will have a positive impact on the world.  We are focused on building and supporting businesses that believe […]

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Why does FP Comms say thank you to journalists?

There is a saying ‘manners maketh man’.  Many people have asked us, ‘Why do you say thank you to journalists via social media?”. One of the principles of FP Comms is basic etiquette, of which saying THANK YOU is one of them. Why is this important?  For us, gratitude is one of the founding principles […]

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How do you to achieve your 10,000 hours of PR for your business?

Have you read Malcolm Gladwell’s book Outliers – The Story of Success?  If you are serious about building a successful business, this book needs to be on your reading list. The book Outliers; highlights and shares the stories of those individuals we know today to be the very successful people – Bill Gates and The […]

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Seek out positive stories #Youdeservetoknow

Seek out positive stories – #youdeservetoknow The press and media can often seem like an avalanche of negativity and disaster.  That said, there are a people in the world who are working and striving to create better lives for their local, national and international communities.  However, often the stories of their efforts are relegated to the […]

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5 things to expect from journalists.

You are a small or growing business.  As you contemplate your minuscule or challenging budget, debating, where your marketing spend should go?  You think about PR Of course, marketing is a holistic process. A process that requires a great number of skills and common sense.  However, with the goal of communicating and promoting your business, PR […]

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How to PR tips….. Crisis Management

Over the past few weeks, we have been witness to a number of incidents in the UK, where a number of companies, politicians, and institutions have demonstrated the impact of effective and non-effective communication. When you are in the midst of a crisis in your life, the natural inclination is to revert to your instinctive […]

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How to PR tips….. Theresa May Grenfell Tower

PR stands for Public Relations and the key to successful PR is the RELATIONSHIP you have with the Public.  Many people are skeptical when PRs are involved, however, I believe that GREAT Public Relations, is about communicating and connecting in a coherent, calm and convincing way HONESTLY.   Great Public Relations is about managing the communication relationship […]

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