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Category Archives: Experiental Marketing

How much does it really cost to do a pop-up?

Businesses are always seeking ways to increase their profile, sales and brand collateral. One of the many tools within the marketing arsenal is the Pop-up. The pop-up is best categorised as a “temporary retail experience, within a selected utilised environment, usually within a high footfall location, of an unusual, underutilised or/and alternative location’. Pop-ups are […]

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Working with your community to build a business

It takes a village to raise a child, and a community to build a town. In the UK (Western World) business building and entrepreneurship is usually seen as an independent endeavour.  However, when budgets are tight and experience is lacking, what can you do to accomplish some of the tasks that help you achieve the […]

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