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Category Archives: Digital PR

Three roles PRs get mistaken for

Know what you are here to do and your boundaries.

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Seven things to expect from journalists.

You are a small or growing business.  As you contemplate your minuscule or challenging budget, debating, where your marketing spend should go?  You think about PR. Of course; MARKETING is a holistic process; a process which requires a significant number of skills and common sense.  However, communicating and promoting your business, Public Relations or PR is […]

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3 tips to help you achieve amazing PR coverage

There are many practical tips, do’s and don’ts to help you achieve good PR coverage: Do your research Do not send a long press release Personalise your communication to the journalist Send good images Be patient and the list goes on. However, there is another aspect of PR that people do not seriously take into […]

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