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Category Archives: Marketing Moves

Maximising your online business presence – Online Directories/Subscription Boxes

Many small and growing businesses work hard and dedicate a lot of time to being listed on online directories and portals, such as Amazon, Birchbox, Asos and Misguided, to name a few. However, as a business, many owners miss the opportunity to use and leverage the platform to promote themselves further. Having worked on a […]

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Be seen as an Expert Source

Do you have a business that you want to build?  For many of you, marketing becomes a small number of activities, which you execute at varying levels of success, with the hope that you achieve the sales to: Increase your sales Build your reputation Build a repeat customer base However, one thing people seem to […]

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Promoting a new type of capitalism

“Capitalism has been hijacked by a few ‘good’ men.”   The definition of capitalism “An economic and political system in which a country’s trade and industry are controlled by private owners for profit, rather than by the state.”   To date, people see “CAPITALISM as PROFIT FOR SELF or PERSONAL GRATIFICATION”.  This perception and in […]

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Are you PR ready? What do your photos look like?

It never ceases to amaze us how many small businesses and businesses with big goals and images do not consider the images they will require for their publicity.  The press requires good quality images, with a short explanation and photo credits.     As a learning rule of thumb, the images should be 300dpi, speak […]

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How to use audio clips to support your posts.

Time is the most precious commodity in peoples’ lives today, so when you are writing a post, it may be helpful to embed an audio clip to support your copy. It is obvious that online attention for your posts is at a premium, so one of the ways to hold people’s attention that little bit […]

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One sale at a time

As you are building your business, you realise that it takes many moving parts to grow and succeed. However, one area many marketers neglect to really grasp in our communication is the value of sales. For many of us in marketing and PR, we are clear that marketing is not sales.  However, in working with […]

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Over 50 ways to leverage your blog and build your audience

There are 100s of ways to leverage your blog for your business.  However, here are just 59.  In no particular order, select what works for you and what you can live without. #FlashbackFriday old posts Ask for technical support Attend Blogger’s awards and events Attend networking events Back up your mailing list in a CSV […]

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The power of the Masterclass – sharing your knowledge

At FP Comms we believe in two core principles:  Knowledge is power and  Love can conquer all hate and fear. As an entrepreneur, you need daily encouragement, support, and inspiration from those who have gone before you, but you also need the wisdom to know that you can elevate and grow even bigger than your […]

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The things you have to do everyday to keep your dream alive

As you are building your business, there are things that you need to happen every day to grow, maintain and sustain. Here are tips from successful entrepreneurs:   Get clear about your vision.  Successful author and counselor, Iyanla Vanzant, shares her tips on the ways to nurture your vision. – Watch this clip for inspiration     […]

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Finding your tribe

In business, as in life, you need to find and connect with your tribe.  Your tribe or network are the people who understand or have an insight into your vision, are invested in your growth and prepared to support you during the difficult journey. Your tribe or network are the people who understand or have […]

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