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Category Archives: Marketing Moves

Attention Entrepreneurs: Innovate or suffer the consequence

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Working with your community to build a business

It takes a village to raise a child and it takes a community to build a village.  In the UK (Western World) business building and entrepreneurship can be seen and is usually seen as an independent endeavour.  However, when budgets are tight and experience is lacking, what can you do to accomplish some of the […]

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Influencers unveiled – Elaine Burns – Skincare expert

Working with the right Influencers for your business can help you elevate and propel businesses to the next level.  In addition, brands seeking to be long-term sustainable and powerful businesses should also realise the additional benefit of working with passionate and focused Influencers is the human touch they bring to your business, that no other form […]

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Maya Jama – honesty during a life and PR crisis and the lessons to learn

Last night I received a notification about a tweet posted by Maya Jama  in her late teens, about her views about dark skin, black women and what they look like when their heads are shaved. However, in 2018 the tweet has been hauled out of the archives and resurfaced and what a storm it has […]

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Maximising your online business presence – Online Directories/Subscription Boxes

Many small and growing businesses work hard and dedicate a lot of time to being listed on online directories and portals, such as Amazon, Birchbox, Asos and Misguided, to name a few. However, as a business, many owners miss the opportunity to use and leverage the platform to promote themselves further. Having worked on a […]

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Be seen as an Expert Source

Do you have a business that you want to build?  For many of you, marketing becomes a small number of activities, which you execute at varying levels of success, with the hope that you achieve the sales to: Increase your sales Build your reputation Build a repeat customer base However, one thing people seem to […]

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3 tips to help you achieve amazing PR coverage

There are many practical tips, do’s and don’ts to help you achieve good PR coverage: Do your research Do not send a long press release Personalise your communication to the journalist Send good images Be patient and the list goes on. However, there is another aspect of PR that people do not seriously take into […]

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The love hate relationship between PRs and Journalists

It is increasing perplexing to me about the love-hate relationship between PRs and Journalists. As an agency, we see ourselves more as a facilitator.  We ensure that our clients: Are picture ready Have their social media platforms on point and up-to-date Stay on topic and not try to always sell their products and service Are […]

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What should brands do when an Influencer’s past catches up with them?

Okay, you are a budding entrepreneur, with little budget but you need the world to know that you are here.  One way to communicate and market your business is to work with Influencers. So you do your research, you scroll through their social media and nothing seems out of alignment.  So you jump in, send them […]

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Promoting a new type of capitalism

“Capitalism has been hijacked by a few ‘good’ men.”   The definition of capitalism “An economic and political system in which a country’s trade and industry are controlled by private owners for profit, rather than by the state.”   To date, people see “CAPITALISM as PROFIT FOR SELF or PERSONAL GRATIFICATION”.  This perception and in […]

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