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Category Archives: Marketing Moves

Maximising your online business presence – Online Directories/Subscription Boxes

Many small and growing businesses work hard and dedicate a lot of time to being listed on online directories and portals, such as Amazon, Birchbox, Asos and Misguided, to name a few. However, as a business, many owners miss the opportunity to use and leverage the platform to promote themselves further. Having worked on a […]

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Be seen as an Expert Source

Do you have a business that you want to build?  For many of you, marketing becomes a small number of activities, which you execute at varying levels of success, with the hope that you achieve the sales to: Increase your sales Build your reputation Build a repeat customer base However, one thing people seem to […]

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3 tips to help you achieve amazing PR coverage

[ctct form=”1950″] There are many practical tips, do’s and don’ts to help you achieve good PR coverage: Do your research Do not send a long press release Personalise your communication to the journalist Send good images Be patient and the list goes on. However, there is another aspect of PR that people do not seriously […]

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The love hate relationship between PRs and Journalists

It is increasing perplexing to me about the love-hate relationship between PRs and Journalists. As an agency, we see ourselves more as a facilitator.  We ensure that our clients: Are picture ready Have their social media platforms on point and up-to-date Stay on topic and not try to always sell their products and service Are […]

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What should brands do when an Influencer’s past catches up with them?

Okay, you are a budding entrepreneur, with little budget but you need the world to know that you are here.  One way to communicate and market your business is to work with Influencers. So you do your research, you scroll through their social media and nothing seems out of alignment.  So you jump in, send them […]

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Promoting a new type of capitalism

“Capitalism has been hijacked by a few ‘good’ men.”   The definition of capitalism “An economic and political system in which a country’s trade and industry are controlled by private owners for profit, rather than by the state.”   To date, people see “CAPITALISM as PROFIT FOR SELF or PERSONAL GRATIFICATION”.  This perception and in […]

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Are you PR ready? What do your photos look like?

It never ceases to amaze us how many small businesses and businesses with big goals and images do not consider the images they will require for their publicity.  The press requires good quality images, with a short explanation and photo credits.     As a learning rule of thumb, the images should be 300dpi, speak […]

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How to use audio clips to support your posts.

Time is the most precious commodity in peoples’ lives today, so when you are writing a post, it may be helpful to embed an audio clip to support your copy. It is obvious that online attention for your posts is at a premium, so one of the ways to hold people’s attention that little bit […]

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How to PR tips….. Theresa May Grenfell Tower

PR stands for Public Relations and the key to successful PR is the RELATIONSHIP you have with the Public.  Many people are skeptical when PRs are involved, however, I believe that GREAT Public Relations, is about communicating and connecting in a coherent, calm and convincing way HONESTLY.   Great Public Relations is about managing the communication relationship […]

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One sale at a time

As you are building your business, you realise that it takes many moving parts to grow and succeed. However, one area many marketers neglect to really grasp in our communication is the value of sales. For many of us in marketing and PR, we are clear that marketing is not sales.  However, in working with […]

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