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Category Archives: Business News

Promoting a new type of capitalism

“Capitalism has been hijacked by a few ‘good’ men.”   The definition of capitalism “An economic and political system in which a country’s trade and industry are controlled by private owners for profit, rather than by the state.”   To date, people see “CAPITALISM as PROFIT FOR SELF or PERSONAL GRATIFICATION”.  This perception and in […]

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Are you PR ready? What do your photos look like?

It never ceases to amaze us how many small businesses and businesses with big goals and images do not consider the images they will require for their publicity.  The press requires good quality images, with a short explanation and photo credits.     As a learning rule of thumb, the images should be 300dpi, speak […]

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How do you to achieve your 10,000 hours of PR for your business?

Have you read Malcolm Gladwell’s book Outliers – The Story of Success?  If you are serious about building a successful business, this book needs to be on your reading list. The book Outliers; highlights and shares the stories of those individuals we know today to be the very successful people – Bill Gates and The […]

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What is a ‘Values Led Business’?

When I founded FP Comms, I knew I wanted a business that contributed to society in a positive way.  However, I felt that I had two obstacles. Marketing has a bad reputation Businesses is a world filled with greedy, ruthless people. As you can see, I am dealing with a perception and stereotype of history and […]

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5 things to expect from journalists.

You are a small or growing business.  As you contemplate your minuscule or challenging budget, debating, where your marketing spend should go?  You think about PR Of course, marketing is a holistic process. A process that requires a great number of skills and common sense.  However, with the goal of communicating and promoting your business, PR […]

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Stop BITCHING about marketing INFORMATION OVERLOAD and get focused

So here we are 2017 and we are filled with information.  Good information, bad information, useful information, false information. Everywhere, you go, you are confronted by people sharing information with you, giving you their words of wisdom and being super helpful.  However, how do you separate the wheat from the chaff?   Today, we are living in […]

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One sale at a time

As you are building your business, you realise that it takes many moving parts to grow and succeed. However, one area many marketers neglect to really grasp in our communication is the value of sales. For many of us in marketing and PR, we are clear that marketing is not sales.  However, in working with […]

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Over 50 ways to leverage your blog and build your audience

There are 100s of ways to leverage your blog for your business.  However, here are just 59.  In no particular order, select what works for you and what you can live without. #FlashbackFriday old posts Ask for technical support Attend Blogger’s awards and events Attend networking events Back up your mailing list in a CSV […]

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The power of the Masterclass – sharing your knowledge

At FP Comms we believe in two core principles:  Knowledge is power and  Love can conquer all hate and fear. As an entrepreneur, you need daily encouragement, support, and inspiration from those who have gone before you, but you also need the wisdom to know that you can elevate and grow even bigger than your […]

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3 marketing tools to help increase sales

Do you have a business and cannot seem to capture enough sales? Do you hear and learn about the newest online platforms and think I am going to give that a go?  If it worked for them it will work for me? At FP Comms, we have clients who find success in unexpected places.  Here […]

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