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Category Archives: Be Inspired!

Our stories that go to the heart of who FP Comms is as a company. What we stand for, and how we want to serve the world.

Integrity in business – Supporting fairpay in Journalism

Business and integrity, are not two words usually associated with each other.  However, as a society, we are required to strive to do and be better. As a growing company, we are determined to make decisions that will have a positive impact on the world.  We are focused on building and supporting businesses that believe […]

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Promoting a new type of capitalism

“Capitalism has been hijacked by a few ‘good’ men.”   The definition of capitalism “An economic and political system in which a country’s trade and industry are controlled by private owners for profit, rather than by the state.”   To date, people see “CAPITALISM as PROFIT FOR SELF or PERSONAL GRATIFICATION”.  This perception and in […]

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Why does FP Comms say thank you to journalists?

There is a saying ‘manners maketh man’.  Many people have asked us, ‘Why do you say thank you to journalists via social media?”. One of the principles of FP Comms is basic etiquette, of which saying THANK YOU is one of them. Why is this important?  For us, gratitude is one of the founding principles […]

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Are you PR ready? What do your photos look like?

It never ceases to amaze us how many small businesses and businesses with big goals and images do not consider the images they will require for their publicity.  The press requires good quality images, with a short explanation and photo credits.     As a learning rule of thumb, the images should be 300dpi, speak […]

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How do you to achieve your 10,000 hours of PR for your business?

Have you read Malcolm Gladwell’s book Outliers – The Story of Success?  If you are serious about building a successful business, this book needs to be on your reading list. The book Outliers; highlights and shares the stories of those individuals we know today to be the very successful people – Bill Gates and The […]

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Seek out positive stories #Youdeservetoknow

Seek out positive stories – #youdeservetoknow The press and media can often seem like an avalanche of negativity and disaster.  That said, there are a people in the world who are working and striving to create better lives for their local, national and international communities.  However, often the stories of their efforts are relegated to the […]

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Stop BITCHING about marketing INFORMATION OVERLOAD and get focused

So here we are 2017 and we are filled with information.  Good information, bad information, useful information, false information. Everywhere, you go, you are confronted by people sharing information with you, giving you their words of wisdom and being super helpful.  However, how do you separate the wheat from the chaff?   Today, we are living in […]

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One sale at a time

As you are building your business, you realise that it takes many moving parts to grow and succeed. However, one area many marketers neglect to really grasp in our communication is the value of sales. For many of us in marketing and PR, we are clear that marketing is not sales.  However, in working with […]

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The power of words Dr Maya Angelou

Your words have power. You never know who is watching or whose life you are impacting   The Power of Words – Dr Maya Angelou “Words are things, I’m convinced.  You must be careful about the words you use, or the words you allow to be used in your house. In the Old Testament, we […]

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Over 50 ways to leverage your blog and build your audience

There are 100s of ways to leverage your blog for your business.  However, here are just 59.  In no particular order, select what works for you and what you can live without. #FlashbackFriday old posts Ask for technical support Attend Blogger’s awards and events Attend networking events Back up your mailing list in a CSV […]

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