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A Blogger’s Guide To Brand Collaboration: The Ins & Outs

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Being a blogger myself, I know all too well the tricky relationship that bloggers have with brands. I also know that successfully collaborating with brands isn’t always easy, especially when you’re new to the blogosphere. That being said, for me, one of the best things about being a blogger is working with brands.

Most of the time, brands are lovely. However, there has been the odd bad experience. Those negative experiences were, most probably, down to a mixture of poor communication and a misunderstanding in terms of expectations on either side. To help you avoid negative experiences when it comes to working with brands, here’s a guide to the all the ins and outs of brand collaboration.


Get noticed

I know, I know, in a world where thousands of blogs are launched each day, getting noticed can seem impossible. However, I promise you it’s not, it’s just a case of being smart about how you go about it. The best ways to get noticed are fairly simple; be active on social media, link to brands in your posts, and sign up to various blogger programmes.

The more exposure you can get your little corner of the internet, the better. On social media, as well as tagging brands in blog posts that you’re sharing, get involved with them via their chats and giveaways. Once a day check the following hashtags to see whether any brands are seeking bloggers to work with; #bloggerswanted #bloggersrequired and #BloggingGals. Lastly, don’t forget to add your contact details to each of your social media accounts.


Make honesty a priority

If a brand gets in touch about a potential collaboration opportunity, make it a priority to be honest and open with them. If you’re not sure that they’re a good fit for your blog, tell them that.

However, if a brand has asked to work with you, they will have checked out your blog beforehand.This means there’s most probably a reason that they’re keen to work with you – don’t be afraid to ask what it is. If it’s not a good fit, then tell them that. It might be tempting to say yes to every chance that you get, but in the long run this can damage your blog. Your site represents you, do you want it to be a mishmash of randoms reviews? Or, do you want it to be a niche site with a certain style?


Reply to all emails

At some point or another, we’ve all forgotten to reply to an email. If you’re offered an opportunity, whether you’re keen on it or not, it’s good manners to reply.

While the opportunity that they’ve offered you this time may not be suitable, in the future you may want to work with them. Make an effort to reply to every email, regardless of whether you want to take advantage of an opportunity. Good manners are the key to success in the blogging world, do you know why? Because everyone knows each other. The last thing you want is to get a bad name for yourself!


Be reliable

If you agree to review a product within a set time frame, stick to it. If for some reason the date you’ve said you’ll post on is no longer suitable, have the decency to let the brand know. It only takes a couple of minutes to send an email.

Even if you hate the product with a passion, you’ve agreed to review it so that’s what you need to do. The key to negative reviews is making sure to say that although the product wasn’t for you, that doesn’t mean it won’t be suitable for other people. If you can, try to point out the products pros as well as its cons. You never know, you might want to work with the brand in the future.

Hopefully, the advice above has helped to give you an idea of what it takes to be successful when it comes to collaborating with brands. If you’d like to learn more about the ins and outs of collaboration, FP Comms are holding an
online class for bloggers wanting to learn more about brand collaborations. I will be speaking at it, as with FP Comms founder, Nicola Millington.


Written by Beth Mahoney blog owner of La Blog Beaute and Marketing Executive at FP Comms   FP Comms is an exciting Marketing Company promoting future leading brands!

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