You are a small or growing business. As you contemplate your minuscule or challenging budget, debating, where your marketing spend should go? You think about PR
Of course, marketing is a holistic process. A process that requires a great number of skills and common sense. However, with the goal of communicating and promoting your business, PR or Public Relations is a viable option when it comes to reaching a mass audience.
The world of PR can come across as a mine-field, a space difficult to navigate and grasp. However, once you get to grips with it, the rest is down to persistence and patience.
Here are 5 things to expect from journalists:
- Your timetable is not their timetable. There will be times when a Journalist will contact you to feature you in a piece. After you have rushed to send them the information they need, it may be possible that you will not hear from them for a while. This can be down to the fact that they have been assigned another story. However, a couple of gentle reminders, every fortnight is not a problem. After that point, leave it and move one.
- They are not always the best communicators. There is an irony in the fact that journalists will not always tell you when an article has been published. Do not take it personally. To help navigate this problem, set up Google Alerts and regularly check when a new issue of the publication is coming out or goes live.
- They have a boss. Journalists usually have an editor who is their boss. The editor does exactly that – edit the publication. Therefore, a story can be rewritten, dropped or pushed back, depending on the direction of the publication for that period.
- The journalist is writing for their readers. Always keep in mind that journalist’s main focus should be their reader. Therefore, when the journalist is interviewing you, their focus should be: “Is this of interest to my readers?”
- Journalism is a job. As with most jobs and careers, you have good and bad practitioners. Your job is to understand that you are working with individuals, with their own lives, experiences, and perspectives. You will encounter good and bad journalists.
Those are 5 helpful tips, which hopefully will take the edge of your anxiety when you are working with the media.
Next time you are working with a journalist, keep these tips in mind and hopefully, you will find the process a lot less stressful.
Let us know your experiences with local or national press?